Designer Fern looks mature and intellectual. She liked painting whenever she had time, not only landscape, but also people illustration. Gradually she fell in love with fashion arts, and was fond of selecting garments with her characters. For further getting involved into fashion industry, she went to an art college to study in major of fashion design. After graduated, she worked firstly as a fabric designer and then got promoted to be a chief fashion designer. As long as realizing that offline stores are going to be replaced by online stores, she founded an online womenswear label “ZIYI”, which is themed with intellectual, mature and elegant styles, following the concept of minimal but elegant, avant-garde and graceful, and crafting from high-end fabrics and with stylish floral prints and excellent craftsmanship.