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ZXL is an independent designer brand by ZHUZHU which has highly impressive and bold style among most designer fashion brands. It is founded by three girls who are visual artist, illustration artist and fashion designer. With such a powerful genes, ZXL would never be common. The inspiration are coming from the post-modernism and expresses a kind of living attitude which is rebellion but not evil. It targets on the urban young consumers who wants more unique and personal impressive style, but still in great taste of fashion and styling.