Ella, the chief designer, was graduated from ESMOD in France. Latter, she took a further study in Nottingham. She is fascinated by fashion and art design. Her team also includes the designer director, YOUNI, and another designer, Celina. They both were students of University of the Arts London. Using fashion cutting, pithy patterns and colors and good quality fabrics, they want to provide young urban women garments that show their own personality and style.